The newly designed collection includes personal protective clothing for use when attending fires and other incidents including boots, gloves and helmets; corporate and station uniforms — for public events and visiting people at home or business to advise on fire prevention; sports wear; and even maternity wear. The new uniforms also recognize the needs of different cultures. For example there are options with hajib (headscarf), full length skirts, long sleeved shirts and turbans. The new colours of the uniforms are grey with red — and they are intended to become a corporate, easily recognisable national identity of the Fire and Rescue Service (FRS), which they do not have at present.

The new clothing, covering all aspects of a firefighter's working day, has been subject to rigorous testing by volunteers from FRS from all over the country.

Communities and Local Government helped fund the garment testing, as part of its investment to ensure the modern FRS has the equipment it needs for the challenges of today's world. A key aim in developing the various clothing options is to encourage the widest possible range of people to consider a career in the Fire and Rescue Service. The testing was designed to identify the physiological impact and to ensure that the items worked when worn together.

According to the UK Government News Network, the UK Fire Minister Sadiq Khan said, "We want the widest range of applicants to apply to join the Fire and Rescue Service. To do achieve this it is important that all applicants — men and women — know that the uniform and clothing they will be issued with, will not only protect them but will also fit properly and be comfortable. The introduction of more appropriately fitted clothing is just one initiative to help to both retain female firefighters and encourage others to consider a fire service career.”

At present, there are 63 brigades of Fire and Rescue Service in England, Wales, Scotland and Northern Ireland.